About
Danielle Jordan
My story and work experience all began at Sierra Feed when I was just 16 years old. I began as a cashier/breeches adviser/blanket measuring girl/lunch runner and grew into the store manager in my late teens when I was in college. It was a family atmosphere that I left with fond memories and a great deal of applicable work experience, including learning how to take care of chickens in the Spring, bucking hay, carrying grain and dog food out...but in all seriousness, learning how to complete all accounting, purchasing, maintaining inventory levels, finding new products to carry and maintaining an excellent customer experience were all major aspects of my job. A lot of life lessons were learned and growth was made throughout my extensive time at Sierra Feed.
After graduating from University of Nevada, Reno I was accepted into AT&T's Retail Leadership Development Program. Then, after successfully completing 12 months in the program and graduating, I was a Retail Sales Manager for AT&T at a level three store-meaning, a big, busy store. I lead 24 people everyday towards success for sales and customer experience. I wore many different hats in that position, including: secretary, mother, sales executive, coach, inventory and merchandising manager, HR specialist, timecard editor, and many others. Mainly, we aimed to hit sales goals, provide an extraordinary customer experience, while maintaining all inventory and merchandise on the back end on the operations side. I enjoyed every moment of that busy, busy job!
I received a job offer from West Palms Event Management and decided to transition from my sales based role into a more creative role as their Director of Marketing and Event Manager. I worked on a small team that produces top Show-Jumping events in California, including two that host World Cup Qualifiers. Working on such a small team meant that you take on a great deal of roles. I had the opportunity to use that job as a place of extreme growth, learning about all aspects of an event management business. I now can successfully negotiate contracts, set up and execute marketing budgets and campaigns, plan travel for groups, and coordinate site visits with multiple people and vendors. I can also train new hires, update and maintain all information on websites, send out eblasts and press releases, create marketing collateral, develop relationships with sponsors, vendors, competitors, staff, clients, and so much more. I learned how to acquire new sponsorships for the company and maintain those relationships by providing outstanding customer service. I tripled the value of their media trade and further developed my graphic design eye with our designer.
In April 2017, I left my job with West Palms to focus on my own event management and design business, Ramé Events, and be closer to home as Brian travelled more for work. Ramé has grown from a seed into a full fledged event and floral design business, catering from individual clients to big events. I still enjoy working for the horse shows, including the Del Mar National and West Palms Events, and love getting to help brides plan their big day. It's been rewarding to create such a versatile business, providing clients services from event management and planning, design, social media management, marketing and more. In 2019, I added a Glowforge to my arsenal of tools. I can now design and create designs for clients, from baby signs to menus for parties.
Springing ahead, in November 2019 we received orders to go to Japan for three years for Brian's next duty station! We arrived in Iwakuni in late June after being delayed three months due to COVID-19. We lived in an empty house for three months in limbo, I'm sure we'll look back and laugh one day! We are incredibly excited for what our future in Japan holds and we can't wait to share all our adventures.
Thanks for visiting!